Madrid, Mexico City, Copenhague, 1/07/2021


SAPEC´s Sales Department will go through a reorganization after the announcement of retirement of Jose Manuel Lopez Roldan, sales director at the company for more than 13 years. This restructuration has resulted in a young and dynamic department, with a remarkable experience in the Broadcast sector.

 Jose Manuel López, after his beginnings at PESA and the subsequent co-foundation of KROMA, took over, in July 2008, the commercial direction of SAPEC. Today, no professional in the sector who has had a relationship with SAPEC, is left in doubt of the professionalism and dedication that Jose Manuel has left behind.

Jose Manuel Lopez, Director Comercial en SAPEC 2008-2021

 Jose Manuel Lopez, Commercial Director at SAPEC 2008-2021During this period, he has not only achieved a proven track record of sales of SAPEC solutions, but he also formed a dedicated, efficient, and technically ready commercial team that will assume the responsibility from this day.

Jose Manuel López said goodbye to the company a few days ago: “A few days before the farewell, I wanted to mention that it has been a pleasure to meet and work with people of such a high technical and above all, human level. A real pleasure. I also take this opportunity to thank you for the time you dedicated to me and the magnificent work environment that you have always created around me. I wish you the best for all of you and your families. A big hug.”

As a response, Miguel Cristobal, CEO of the company, corresponded with the following emotional message:

“Needless to mention what everyone who has dealt with Jose Manuel already knows, that he is a great PROFESSIONAL, but also a better PERSON. Sapec is enormously grateful for his excellent work, commitment, dedication during all these years. Fortunately for Sapec, the people who continue in the Commercial Department have been trained by Jose Manuel which guarantees the continuity of his strategy in the company, and they assume their new responsibilities with great enthusiasm. On the personal level, I feel fortunate to have been able to collaborate with Jose Manuel during all these years, I have learned a lot from him and for that I am enormously grateful. I wish him the best on this new life episode, were I hope he will enjoy as deserved.

As Miguel Cristobal commented, the commercial team will be made up of faces already known by SAPEC’s customers and technological partners, which will guarantee the continuity of a team that will be managed by Francisco Javier Palenciano, a professional of the house with extensive technical and commercial experience. Here’s a description of each member with their area of responsibility:

Javier Palenciano Head of Commercial Department Area Manager Spain

Francisco Javier, Telecommunications Engineer by Alacala University, has managed technical sales and support projects at SAPEC since 2010. Where he arrived with extensive experience in the Broadcast sector since his beginnings at Telefonica Audiovisual Services 10 years earlier.
Javier Palenciano will assume the responsibility of Sapec’s commercial department, focusing on the Spanish territory which he will manage directly.

Carmen Piña Área Manager LATAM

Carmen, Telecommunications Engineer by the Polytechnic University of Madrid, and with an impeccable career in SAPEC since 2006. She has managed several important roles such as the development of the Mexican market, which culminated in the creation of the subsidiary SAPEC facilities in the country: Brotelec.
Carmen in addition to her collaboration to the Spanish market assumes responsibility for the development of the entire LATAM market, supervising Brotelec.

Gabriella Galan Area Manager Mexico and Central America

Gabriella, Audio and Video Engineer by the Polytechnic University of Madrid, started two years ago in Brotelec (SAPEC’s subsidiary in Mexico City).
Gabriella brings to the table 14+ years of project engineering experience on digital audio and video systems and is responsible for business development in Mexico and the rest of Central America.

Javier Verduch Golfe Area Manager EMEA Marketing Manager

Javier, Telecommunications Engineer by the Polytechnic University of Valencia and the DTU of Copenhagen, came to SAPEC 4 years ago after leaving the commercial direction of ProTelevision Technologies in Denmark. More than 10 years of experience in international technical sales at the service of the expansion of the SAPEC brand.
In addition to sales development in EMEA Javier assumes the responsibility of coordinating the marketing and communication activities of the company.

In addition to this team, SAPEC has the commercial strength of its international distributor network, where there has also been a restructuring in the companies that will represent SAPEC internationally. This network of contacts will continue growing, and we would like to invite new distributors who are interested in representing SAPEC in their region, to contact us (

The current updated dealer network can be found here:  


SAPEC is a technology company with headquarters in Spain and commercial offices in Denmark and Mexico, which designs, develops, and manufactures reliable video contribution and distribution solutions for highly demanding Broadcast & Telecom environments. / 

SAPEC Commercial Team

Tel: +34917238910

SAPEC, Your Reliable Video Transport Solutions

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